Reducing Platform Abandonment
Reducing Platform Abandonment
Reducing Platform Abandonment
Reducing Platform Abandonment
Through Simplified UX
Through Simplified UX
Through Simplified UX
Through Simplified UX
Challenge
Challenge
Significant gap between Figma designs and coded implementation due to rapid development cycles and limited development capacity.
Significant gap between Figma designs and coded implementation due to rapid development cycles and limited development capacity.
Challenge
Significant gap between Figma designs and coded implementation due to rapid development cycles and limited development capacity.
Solution
Solution
Redesigned entire consensus-making flow with simplified UX for senior, non-tech users
Redesigned entire consensus-making flow with simplified UX for senior, non-tech users
My Contribution
My Contribution
Solo UX/UI Designer on 3-person team (Nov 2023 - Present)
Solo UX/UI Designer on 3-person team (Nov 2023 - Present)
• Redesigned complete platform flow and dual-interface system
• Redesigned complete platform flow and dual-interface system
• Built 200+ variable design system enabling rapid development
• Built 200+ variable design system enabling rapid development
• Balanced feature-focused PM requirements with senior user accessibility needs
• Balanced feature-focused PM requirements with senior user accessibility needs
Impact
2 organizations returned after redesign; facilitators called it a "real life saver"
2 organizations returned after redesign; facilitators called it a "real life saver"
Overview
Overview
Overview
Overview
Design Decisions & Technical Collaboration
Design Decisions & Technical Collaboration
Design Decisions & Technical Collaboration
Design Decisions & Technical Collaboration
Dual-Interface Strategy
Dual-Interface Strategy
Created simplified member experience + powerful admin tools to solve complexity vs. functionality challenge
Created simplified member experience + powerful admin tools to solve complexity vs. functionality challenge
Progressive Information Disclosure
Progressive Information Disclosure
Replaced overwhelming statistics with step-by-step guidance and visual hierarchy
Replaced overwhelming statistics with step-by-step guidance and visual hierarchy
Color-Coded Navigation System
Color-Coded Navigation System
Blue: Active discussion
Blue: Active discussion
Yellow: Not chosen solution suggestion
Yellow: Not chosen solution suggestion
Green: Consensus reached
Green: Consensus reached
Purple: User groups
Purple: User groups
Key Finding
Key Finding
"All these marks and numbers make my head spin, I just want to know the final decision" - User, 75
"All these marks and numbers make my head spin, I just want to know the final decision" - User, 75
Method
Method
I observed user behavior and noted pain points among elderly participants during PM-facilitated usability sessions, capturing their authentic decision-making processes in both on-site and Zoom sessions.
I observed user behavior and noted pain points among elderly participants during PM-facilitated usability sessions, capturing their authentic decision-making processes in both on-site and Zoom sessions.
Solution
Solution
Eliminated statistical overload, focused on clear decision outcomes
Eliminated statistical overload, focused on clear decision outcomes
BEFORE
Chat to suggestion conversion
Chat messages become suggestions, but with confusing icons and statistics
BEFORE
Chat to suggestion conversion
Chat messages become suggestions, but with confusing icons and statistics
AFTER
Creating question
Designed progressive information disclosure to reduce cognitive load.
AFTER
Creating question
Designed progressive information disclosure to reduce cognitive load.
BEFORE Chat to suggestion conversion
Chat messages become suggestions, but with confusing icons and statistics
BEFORE Chat to suggestion conversion
Chat messages become suggestions, but with confusing icons and statistics
BEFORE Chat to suggestion conversion
Chat messages become suggestions, but with confusing icons and statistics
AFTER
Creating question
Designed progressive information disclosure to reduce cognitive load.
AFTER
Creating question
Designed progressive information disclosure to reduce cognitive load.
AFTER
Creating question
Designed progressive information disclosure to reduce cognitive load.
Design System Impact
Design System Impact
• 200+ design variables systematically organized
• 200+ design variables systematically organized
• High contrast accessibility themes for elderly users
• High contrast accessibility themes for elderly users
• Responsive design system ensuring readability across devices
• Responsive design system ensuring readability across devices
• Solved PM-developer collaboration enabling rapid feature development while maintaining UX quality
• Solved PM-developer collaboration enabling rapid feature development while maintaining UX quality
Outcomes
Outcomes
Outcomes
Navigation clarity
Significantly reduced user confusion
The 'follow’ button feature
Facilitators praised as 'real life saver
Outcome flow
Clear progression from discussion to consensus
Returning clients
2
0
2
0
Organizations returned to upgrade after redesign
Outcomes
Organizations returned to upgrade after redesign
2
0
2
0
Returning clients
Significantly reduced user confusion
Navigation clarity
Clear progression from discussion to consensus
Outcome flow
Facilitators praised as 'real life saver
The 'follow’ button feature
Design System Impact
Design System Impact
• Responsive design system ensuring readability across devices
• Responsive design system ensuring readability across devices
• Responsive design system ensuring readability across devices
• Solved PM-developer collaboration enabling rapid feature development while maintaining UX quality
• Solved PM-developer collaboration enabling rapid feature development while maintaining UX quality
• Solved PM-developer collaboration enabling rapid feature development while maintaining UX quality
• High contrast accessibility themes for elderly users
• High contrast accessibility themes for elderly users
• High contrast accessibility themes for elderly users
• 200+ design variables systematically organized
• 200+ design variables systematically organized
• 200+ design variables systematically organized
Full detailed view available on desktop